With a commitment to upgrading Limassol, not only for
visitors but also for locals, the Limassol Tourism Board has implemented in
addition to the public transport telematics system, a series of measures to
make the city and province more friendly to pedestrians and cyclists as well as
to encourage the use of public transport.
Through its actions, the Board is aiming to increase the
use of public transport, with the installation of free WiFi in coastal buses, a
measure implemented in a pilot phase. The objective of this action is to
improve the passenger experience, since internet browsing has become an important
criterion in the choices of the young age groups especially. In this way, the
passenger can deal with work issues on-line during the journey or even be entertained by
watching a movie, surfing the internet or participating in social networks. The
installation of WiFi on buses was accompanied by a promotional campaign, in
print and online media, as well as on city buses.